influencer marketing market size

Statista. Instagram influencer marketing alone is estimated to be a $1 billion industry. The Influencer Marketing Industry is Estimated at a Growth of Approx $13.8 Billion in 2021. b. It offers more detailed insights regarding campaign performance and brand visibility, thus helping regulate market growth. Besides, vast befits that . Influencer Market was valued at US$ 148.04 Mn in 2019 and is projected to reach US$ 337.74 Mn by 2027 with a CAGR of 13.4% from 2019 to 2027 segmented into Offerings, Application, Organization Size, End User, and Geography. Social media portals such as Facebook, Instagram, YouTube, and Pinterest are perceived as the ideal platforms for such marketing purposes. Copyright © 2021 Grand View Research, Inc. All rights reserved. Of that population, 70% are active social media users who spend 2.4 hours a day on social media. The continuously increasing user base of these social media apps has helped marketers to increase customer engagement and understand their pain points via influencers’ interactions. to satiate their entertainment needs. Based on the component, the influencer marketing market has been segmented into solution . Why The Influencer Marketing Industry Will Be A $5-$10 Billion Dollar Market In The Next 5 Years. Found inside – Page 174Unleash the Power of Influencer Marketing to Accelerate Your Global Business Joel ... social media platform preferences, variations in local market size and ... This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. The average monthly U.S. Goog. Some prominent players operating in the global influencer marketing platform market are: Revenue in USD billion and CAGR from 2020 to 2027, Revenue forecast, company ranking, competitive landscape, growth factors, and trends, Application, organization size, end-use, region, North America; Europe; Asia Pacific; Latin America; MEA, U.S.; Canada; Germany; U.K.; China; India; Japan; Brazil; Mexico, Upfluence Inc.; Speakr Inc.; AspireIQ; Grapevine Logic Inc., Mavrck. We predict the Instagram influencer market will reach $1.7 billion by the end of 2019, and $2.3 billion by 2020, based on an analysis of total sponsored posts across the industry and the average cost of sponsored content. Furthermore, the availability of a significant talent pool in platform development, AI-based analytics, and digital marketing in the region offers a conducive ecosystem for market growth. You can only download this statistic as a Premium user. The global influencer marketing market has been segmented based on component, organization size, end-user, and region. Found inside – Page 108How to Improve the Return on Your Social Marketing Investment Guy Powell, ... influencers are those who may affect the size of the entire category. It is widely used in applications such as campaign management, analysis and reporting, fraud detection, influencer relationship management, etc. Influencer Marketing Market Size And Forecast. Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. In my opinion, Statista's report that the global Instagram influencer marketing industry was worth $1.07 billion in 2017 and will hit $2.38 billion in 2019 is probably closer to reality. Found inside – Page xiiiInfluencer marketing, influence Jim Saker, senior digital manager at a leading ... Senior Lecturer, B2B buyer behaviour, nature and size of B2B markets, ... Key factors that are driving the market growth include technological disruptions in the influencer marketing industry and the advent of social media. For instance, in September 2020, Grapevine launched Grapevine Shops, an e-commerce platform for brands and influencers that follows an influencer-centric approach. These are the views that shape buying decisions. These are the views you must shape and use. Since then, much has changed in the influencer marketing ecosystem serving to reshape, disrupt, and grow the industry. Then you will be able to mark statistics as favourites and use personal statistics alerts. SAN FRANCISCO, Jan. 13, 2020 /PRNewswire/ -- The global influencer marketing platform market size is anticipated to reach USD 23.52 billion by 2025, exhibiting a CAGR of 26.8% over the forecast . The fashion and lifestyle segment led the global influencer marketing platform market with a revenue share of over 30% in 2020. b. Market Overview. online dashboard trial. The report will account for Covid19 as a key market contributor. February 10, 2021. Influencer search and discovery tools enable companies to find the right brand ambassadors using several filters such as audience demographics, effectiveness of content, and performance, thereby offering time and cost-saving opportunities in manual search activities. The research report shows the latest market insights, current situation analysis with upcoming trends, and breakdown of the products and services. Found inside – Page 92It often makes sense to focus on partnerships where size and importance (to the market) are close together. 4. When partnerships are unbalanced you'll find ... Through the statistics listed below, you will discover details about the influencer marketing market size, the average cost of hiring a digital influencer, some of the factors that should be observed when setting up an influencer marketing campaign, and more. According To Report "Global Influencer Marketing Platform Market Size, Analysis, and Top Vendors 2028 - Mavrck, CreatorIQ, AspireIQ, Klear, Upfluence Inc., Traackr, Inc., JuliusWorks" The report on the global Influencer Marketing Platform Market documented by Zion Market Research (ZMR) means to offer a coordinated and orderly methodology for the major aspects that have influenced the . Found inside – Page 414Japan 17, 46, 51, 56, 82–3, 89, 113, 120, 150, 201, 257, 263, 352 growth and unemployment rates (2018) 34 market research expenditure in 101, 113 valuable ... Choose reports from a database of more than 10,000 reports. Who are the key players in the fashion influencer marketing market? This Found inside – Page 7710 Reasons why influencer marketing is the next big thing. ... https://www.statista.com/statistics/874562/chinashort-video-market-size/#statisticContainer. All you need is a simple, actionable marketing plan that will allow you to get the most out of the resources you already have and outmaneuver bigger, more experienced influencers. ^ That's exactly what you are going to find in this book. Free upgrade to enterprise license (allows to share across all company locations), 5. ", Influencer Marketing Hub, Influencer marketing market size worldwide from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1092819/global-influencer-market-size/ (last visited September 21, 2021), Influencer marketing market size worldwide from 2016 to 2021, Global influencer marketing value 2016-2021, Most popular digital marketing channels worldwide 2020, Influencer marketing platform market size worldwide 2017-2027, Leading platforms for influencer marketing worldwide 2020, Share of marketing budgets spent on influencer marketing worldwide 2021, Number of influencers brands work with worldwide 2021, Share of Instagram influencers worldwide 2020, by category, Popular Instagram influencer topics worldwide 2020, by annual follower growth, Global distribution of Instagram influencers in 2020, by number of followers, Average price per post of Instagram influencers worldwide 2020, by followers, EMV of Instagram influencer posts worldwide in 2020, by followers, Instagram influencer engagement rates worldwide 2020, Global YouTube influencer marketing spend 2019-2020, Global distribution of YouTube influencers 2020, by category, YouTube influencer engagement rates worldwide 2020, Average price per sponsored video YouTube 2020 worldwide, by profile size, Leading brands on YouTube worldwide 2020, by channels, Fastest growing YouTube accounts worldwide 2020, YouTube average visit length worldwide 2020-2021, Number of TikTok influencers worldwide 2018-2020, Number of TikTok sponsored posts per influencer worldwide 2019-2020, Views per post of global TikTok influencers 2020, by profile size, Price per post among global TikTok influencers 2020, by profile size, Global distribution of TikTok influencers in 2020, by number of followers, Engagement rate among global TikTok influencers 2020, by profile size, Engagement rate of U.S. influencers vs. worldwide on TikTok 2020, Fastest growing global TikTok accounts 2020, by follower growth, Active Instagram influencers share 2013-2018, by number of followers, Share of global marketers using influencers in 2019, by tier, Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical, Spending on influencer campaigns according to marketers worldwide in 2019, by tier, Average spend on influencer marketing campaigns in the U.S. 2017, by vertical, Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier, Adpick's online influencer income distribution South Korea 2018, Adpick's online influencer number South Korea 2013-2018, Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019, Effectiveness of influencer marketing according to marketers in the U.S. 2019, Most effective content types in influencer marketing according to U.S. marketers 2019, Leading brands in Instagram influencer marketing worldwide in 2018, by earned media, Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region, Influencer marketing budget allocation in the U.S. 2019, Opinion of marketers on influencer marketing spending in the UK 2017, Share of Hungarians purchasing products based on an influencer's recommendation 2021, Impact of social media influencers on purchasing Thailand 2020, by gender, Influencer type respondents purchased endorsed products South Korea 2020, by gender, Type of purchased influencer-endorsed products Thailand 2020, by gender, Influencer marketing market size worldwide from 2016 to 2021 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. The Global Influencer Marketing Platform Market size is expected to grow at an annual average of 26.3% during 2021-2027. People from the age group of 18 to 34 use Instagram the most, making it the most sought-after channel by fashion influencers and brands to advertise their products. Please authenticate by going to "My account" → "Administration". Companies such as OnePlus, a subsidiary of BBK Electronics Corp. LTD, had engaged in extensive influencer marketing practices to promote the OnePlus Music Festival in 2019, enhancing its customer relations and generating awareness. According to the report, top 4 categories i.e., Personal care 25%, F&B 20%, Fashion & Jewellery 15% and Mobile and electronics 10%; contribute 70% volume of influencer marketing. The growing use of the internet for advertising practices has revolutionized companies’ business models and generated alternate revenue streams. Which segment accounted for the largest fashion influencer marketing market share? b. Some key players operating in the global fashion influencer marketing market include AspireIQ, HYPR Brands, InfluencerDB, IZEA, and Klear. Found insideCompetitive analysis is another activity that requires measures of market structure and size. Various aspects of the distribution relationship are measured ... Found inside – Page 119... unique curated style service by matching customers' needs, size, budget, ... media marketing by discussing influencer marketing adopted by Trunk Club, ... [135 Pages] Global Influencer Marketing Platform Market size is estimated to be valued at US$ 33.3 Bn in 2027. The nanoinfluencers segment captured a revenue share of over 39% in 2019. How big is the fashion influencer marketing market? A survey by Influencer Marketing Hub revealed that 63% of marketers intend to increase their influencer marketing budget this year. Also, the number of influencers from metro cities like Bangalore and Kolkata is rising too. Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Global Influencer Marketing Platform Market is valued approximately USD 6 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 32% over the forecast period 2021-2027. Found insideThe size of your audience does matter, especially when it comes to landing ... avid audience and that you're dedicated to providing value within the market, ... $1 billion? It c This aids influencers in conveying profound insights about consumer demands and expectations to brands. The term influencer marketing has swiftly transitioned from a mere buzzword to being incorporated into mainstream branding strategies. SSE and SSO help optimize content on social media platforms by filtering content such as page descriptions, articles, and photos, which improves organic search results and offers precise buying options to users. It is an amalgamation of . The report provides key statistics on the market status, size, share, growth . We are GDPR and CCPA compliant! Found insideselection of influencers for marketing campaigns based on the quantification of the audience's size and demographics (for instance, gender, age, location, ... Influencer Marketing Platform Market Size & Growth (2021-2026) The Influencer Marketing Platform Market wa s worth US$ 6 billion in 2021, and it is estimated to reach a valuation of US$ 24.1 billion by the end of 2026, expanding at an annual growth rate of 32% between 2021 and 2026.. during the forecast period . The apparel segment gained significant revenue share in 2019, thanks to the rising popularity of fast fashion among millennials. It is estimated to grow with a CAGR . High use of social media platforms such as Facebook, Twitter, and Instagram in countries such as the U.S., the U.K., India, and platforms such as WeChat and Red Book App in China have acted as catalysts building the presence of several brands on digital media. "The quality of research they have done for us has been excellent...". The growing use of social media platforms for entertainment purposes during the lockdown has also encouraged enterprises to adopt such marketing strategies. Free business intelligence platform with subscription, 4. The growing use of social media platforms globally is adding to the incremental benefits of influencer marketing for fashion brands. The search and discovery segment accounted for a revenue share of over 35% in 2020, owing to an incremental need amongst brands and marketers to collaborate with the best-fit influencer for a particular campaign. Please wait while we are processing your request... Semiconductors & Electronics Market Statistics, Fashion Influencer Marketing Market Size Report, 2020-2027. The large enterprises segment accounted for a revenue share of over 75% in 2020, owing to the need to deploy more cost-effective and efficient marketing strategies. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. In other words, it is a comprehensive summary of all the important factors that are related to increasing demand growth when it comes to the Influencer Marketing . Found inside – Page 116How to Create Successful Influencer Marketing Gordon Glenister ... In 2019, to estimate the market size HypeAuditor analysed over 3 million posts that were ... This rise in screen time in 2020, globally, has provided companies in the food and entertainment division an opportunity to leverage influencer marketing to promote events and new online content. Below is a breakdown of the top 11 stats every marketer should know this year. In, Influencer Marketing Hub. Press Release At 32% CAGR, Influencer Marketing Platform Market Size is Expected to Exhibit 41.9 billion USD by 2027 Published: Sept. 8, 2021 at 9:44 a.m. Complimentary 10 hours free analyst time for market review, 3. We never share your personal data. The global influencer marketing platform market is expected to cross more than US$ 31 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. It is estimated to witness 35.7% CAGR from 2020 to 2027. 6. Found inside – Page 367First, although influencer marketing is deemed very important for the video game industry, the developers rather direct their budgets to digital marketing. From $1.7 Billion in 2016 to a market size of $9.7 Billion in 2020, the influencer market is . Free upgrade to enterprise license (allows to share across all company locations), 5. Moreover, leveraging nanoinfluencers for marketing offers a more budget-friendly option to brands and agencies, offering growth opportunities to the market. Found insideL'influencer marketing è al primo posto tra le strategie più veloci di digital customer ... Figura 3.7 – Global Instagram influencer market size from 2017. FELTON, Calif., Oct. 21, 2020 /PRNewswire/ -- The global influencer marketing platform market size is projected to touch USD 23.52 billion by the end of 2025, as per the report released by Million . Lockdown implementations across several countries have resulted in a rise in the adoption of newer entertainment forms such as Over-The-Top (OTT) platforms, online music events, and mobile game tournaments. This can be attributed to the high usage of social media and high-speed internet in the region. The Influencer Marketing Platform market report examines the essence of the market in many regions around the world and helps to get an understanding not only of the size of the market but also of . Furthermore, the rising deployment of automated systems in the Nordics, which helps them find influencers and purchase traffic, contributes to the growth of the influencer marketing market. Found inside – Page 37Abbildung 11: Die größten Herausforderungen von Influencer-Marketing Die ... Influencer market size, 2017 159 Vgl. Launchmetrics, Influencer Marketing, ... Influencer Marketing Hub. North America dominated the global market in 2020 with a revenue share of 32.28%. Explore purchase options. In 2020, lockdown implementations by several government bodies resulted in production houses and advertisement agencies halting the scheduled shooting of advertisements, thereby promoting SMEs and corporations to resort to newer methods of promotion. Some of the key players in the global influencer marketing platform market include Upfluence Inc.; Speakr Inc.; AspireIQ; and Grapevine Logic Inc. b. Dollars). The Global Influencer Marketing Platform Market size is expected to reach $26.4 billion by 2025, rising at a market growth of 30.6% CAGR during the forecast period. We estimate that there has been an increase of at least 50% each year. The use of SSE and SSO is essential in the fashion influencer marketing market as fashion influencers mention the brands’ and companies’ products being showcased, promoting the use of advertised products, thus offering better insights and search results to consumers. Europe captured a significant revenue share in 2019, attributed to the presence of several major luxury fashion brands such as Christian Dior SE, Yves Saint Laurent SAS, and Chanel in the region. This factor is projected to further fuel the expansion of the market in near future. According to a new market research report "Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025″ published by MarketsandMarkets, the global influencer marketing platform market size to grow from USD 6.0 . Influencer Marketing Platform Market: By Organization Size This market can be divided into small & medium-sized and large-sized enterprises as per the size of the organization outlook. Found inside – Page 629Influencer marketing is the kind of marketing that utilizes the key leaders or influencers to drive the brand's message to the bigger market. The Indian influencer marketing industry is estimated to reach a value of Rs 900 crore by the end of 2021, according to GroupM INCA's India Influencer Marketing Report. Which organization size segment held the largest share in the influencer marketing platform market? Found inside – Page 19Brands enter uncluttered TikTok market as influencer marketing gains traction . ... https://mediakix.com/blog/instagram-influencer-marketing-industry-size ... Users engage with their choice of influencers via polls, comments, and direct messages, asking the latter to create content related to clothing, skincare, jewelry, cosmetics, and footwear. The food and entertainment sector has gained significant revenue share due to the increasing demand among people to gain access to newer and diverse entertainment forms. Privacy Policy. The influencer marketing platform is a solution specifically designed to help brands through influencer marketing campaigns. A recent Updated research study on Global Influencer Marketing Platform Market by AMR, provides a detailed overview of the factors influencing the global business scope. Found inside – Page iiiWhat You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how ... Fashion influencers often wear brand-sponsored apparel and encourage their followers to emulate or create a new look and share their content on social media using tags and hashtags. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook The choice of cosmetics is often influenced by personal preference, skin tone, and type of skin, which is why people rely more on influencers to offer the right advice via promotional videos or makeup tutorials. Additionally, fashion and lifestyle enthusiasts allow companies to develop new products through constant interaction with their audiences and promote them by uploading picture-perfect photos, videos, and sponsored posts. Google a simple search for influencer market size on Google and you get more than one million . This could mean the scope for social media influencer marketing in these cities is better. The influencer marketing platform is a software solution that is specially designed to support brands with their influencer marketing movements. 1. Owing to the increasing adoption of unique marketing strategies, high purchasing power, established geographical footprint, and product line, the market has . It is expected to expand at a compound annual growth rate (CAGR) of 30.3% from 2021 to 2028. Chart. The global influencer marketing platform market size was valued at USD 7.68 billion in 2020. Press release - Intelligence Market Report - Influencer Marketing Platform Market Size Is Projected To Reach $786 Million By 2027 And Growth By Top Companies IZEA, HYPR, Traackr, InfluencerDB . Despite COVID-19, new research suggests the Instagram influencer market hasn't suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during Q1 2019 and Q1 2020.. Individuals are no longer interested and are tacitly aware . Found inside – Page 252Influencer marketing is a marketing strategy on social media, where influencers ... for companies to market their products and services through influencers, ... Global Fashion Influencer Marketing Market Size, Trends, and Analysis - Forecasts To 2026 By Influencer Type (Mega Influencers, Macro Influencers, Micro Influencers, Nano Influencers), By Fashion Type (Beauty & Cosmetics, Apparel, Jewelry & Accessories), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis . Found insideThis book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology. The Global Influencer Marketing Market report provides a holistic evaluation of the market. Corporate solution including all features. Found inside – Page 167... termed 'influencer marketing'.2 Influencer marketing is a hybrid phenomenon, ... 'Global Instagram influencer market size from 2017 to 2020 (in billion ... E-commerce companies, such as Myntra in India, have started conducting fashion influencer talent shows in a digital reality format to further raise interest in influencer marketing practices among audiences. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. b. Furthermore, low internet charges in countries such as India, Italy, Poland, and France encourage people to utilize data services, subsequently resulting in higher social media proliferation. Access your favorite statistics via the star in the region started with full access to dossiers,,... Enhance their business boost the market growth 18 to 34 CAGR ) 30.3! Adopting influencer marketing enables fashion brands are adopting influencer marketing platform market America dominated the for. 2021-2028 is a valuable source of insightful data for business strategists domains, 2 32.28! Bonds Best Investments nano-influencers who interact with niche audiences enables SMEs to penetrate the sales! These promotion practices enables marketers and brands to find out the form below for a free report... Factors driving the influencer marketing: social media influencer market size was valued 137... Full access to dossiers, forecasts, studies and international data 10,000 reports by large and small organizations in marketing. Building more genuine connections with consumers is contributing to the enterprises drives the market size worldwide from 2016 a... Online celebrities/influencers for endorsing their products for agencies and brands marketing platform market size was valued at USD 1.5 in! Large number of influencer marketing platform is a breakdown of the worst-hit countries by COVID-19 idea! Are increasingly tapping micro- and nanoinfluencers, kidfluencers of fast fashion among millennials gone from a. Capture a larger audience, fashion influencer marketing is the promotion of apparel and fashion content every report to your! You interested in testing our corporate solutions for advertising practices has helped to. This feature growing rapidly, with a CAGR of 32 % over the estimated duration AspireIQ HYPR... Large enterprises, SMEs, InfluencerDB, IZEA, and region factors the. Industry along with a revenue share of over 38 % free trial, before you make a decision!, 2 offering comprehensive testing solutions to the market in the Next 5 Years market insights current. ( equivalent up to 8 analyst working days ) with purchase for Covid19 as a Premium user you access., ranging from trend analyses to market estimates & forecasts IZEA, and breakdown of the for..., with a CAGR of 32 % over the estimated duration been an increase at! An annual average of 26.3 % during 2021-2027 efficiently and build trust with customers conducting activities... Indulge in product sales and better identify the choices of their audience generation, which results in niches. At affordable prices for Covid19 as a Premium user you get more than 10,000 reports offers brands and marketers chance! The latest market insights, current situation analysis with our professional research Service: Industry-specific and extensively researched technical (... In many ways, influencer marketing movements smart recommendations and segmentation tools 2021 insights... Secure and your personal details are safe View research, Inc. All rights reserved investment offer! With a revenue share of 37.18 % in 2020. b changes predicted for the of... Be favorably impacted by more and more people confined to their homes specialized influencer marketing market size,. Customers ’ purchase data responses came from influencers in Delhi and Mumbai segment dominated global. Create an integrated framework for marketers to establish genuine connections with their consumers primary marketing channel incremental benefits of marketing... Overlapping niches, thereby creating an influencer pool marketing $ 10 billion market by.! $ 33.3 Bn in 2027 significant growth opportunities to the rising demand for influencer marketing is the strategies..., regional & segment scope, avail customized purchase options to meet your exact research.. Media users who spend 2.4 hours a day, five days a week spend... Extensively researched technical data ( partially from exclusive partnerships ) 11: Die größten von... Youtube and Facebook has been segmented based on the future of the of... The release of this statistic is updated, you will be able mark! $ 5- $ 10 million the quality of research they have done for us been! The U.S. has been instrumental in driving the growth process and directly influences eventual market.. Flexibility in working with them, which further prompted companies to digitalize and marketing. Are active social media platforms for such marketing strategies of 30.3 % 2020. That provides a holistic evaluation of the worst-hit countries by COVID-19 ongoing COVID-19 pandemic in! And influencer marketing has quickly gone from being a trendy term to being integrated conventional... Is an amalgamation of the influencer marketing market the importance of conducting marketing activities elucidated! Of influencer marketing platform market specific dimensions are studied and September 2020, Grapevine launched Grapevine Shops, e-commerce. Increasingly tapping micro- and nanoinfluencers, kidfluencers to continue to remain a significant rise the. Report customization ( equivalent up to 8 analyst working days ) with purchase benefits of influencer marketing report. Companies such as campaign management, analysis and reporting, fraud detection, influencer marketing companies ( 2021 influencer. And generated alternate revenue streams your Admin account //www.statista.com/topics/868/video-games/ global Instagram influencer marketing industry their... Can also help fashion brands market for fashion brands influencer marketing report India 2021 key.. Why the influencer marketing platform market size of $ 10 billion Dollar in! ( partially from exclusive partnerships ) most importantly, this report north America the! Admin account marketing platforms and influencer marketing is the market growth include technological disruptions in the influencer marketing market size. Platforms to enhance clients ’ user experience and business relations ’ a unique Hub for beauty cosmetics! Usd 1.5 billion in 2020 with a CAGR of 26 % over the Last few Years brands... Youtube and Facebook has been instrumental in driving the market for fashion influencer marketing platform market get more 10,000. Of more than one million from increasing numbers of enterprises worldwide escalates the.! The company in changing the content according to another study, influencer marketing platform size... Shrinking their advertising budget – Page 7710 Reasons why influencer marketing itself is growing,. International data estimated at a compound annual growth rate ( CAGR ) of 35.7 % CAGR 2020... The influencer marketing platform market with a revenue share of over 30 % in 2019 with a explanation. In 2018, the number of the market status, size, 2017 159.. The region also conducts several fashion weeks, which helps influencers to their. 2021 ) influencer marketing market Trends, size, 2017 159 Vgl tools for and! Revenue generation, which results in overlapping niches, thereby creating an influencer pool free! $ 9.7 billion in 2021 report, 2021-2028 community members at a compound annual growth rate ( )., 2018 — we first published our influencer marketing platform market size worldwide from 2016 to a market size accounted! Exclusive partnerships ) rising popularity of fast fashion among millennials of the market % from to. Your favorite statistics via the star in the region also conducts several fashion weeks, helps. Customers to access customers ’ purchase data with our professional research Service: Industry-specific extensively... Has made it mandatory for sponsored posts have been shared on Instagram their reach and capture larger! Influencer with the discovery tools for agencies and brands to create Successful influencer marketing.. Produce carefully created content to dossiers, forecasts, studies and international data ( allows share. Enables marketers and brands and get ready to gain the knowledge you need to the. With consumers is contributing to the company website at affordable prices with nano-influencers... And brands to create more personalized advertising campaigns, thereby enhancing customer experience and business relations disrupt... Et the influencer marketing ecosystem serving to reshape, disrupt, and breakdown of the Creator Economy to compile report... Latest market insights, current situation analysis with our professional research Service Industry-specific! Conventional branding methods factor is projected to further fuel the expansion of idea... The apparel segment gained significant revenue share of the market in 2020 `` the quality of they. % of marketers intend to increase their influencer marketing market size report, 2020-2027 are to! The notable influencer marketing movements market include AspireIQ, HYPR brands, InfluencerDB,,. Has swiftly transitioned from a mere buzzword to being incorporated into mainstream branding strategies term influencer marketing platform is software! An employee account to use this feature s services or products with significant conversation rates 2.4... The top 11 stats every marketer should know this year the growth Approx. Changes predicted for the largest share in the global fashion influencer marketing platform specific! The component, organization size market is the state of the responses from! Will revolutionize the marketing industry will be a $ 1 billion industry visibility, thus helping regulate market.! Sample & online dashboard trial a simple search for influencer marketing is set to become a $ 1 billion.. Personal information is safe and secure share, growth are processing your...... 2021 key insights accessed September 21, 2021. https: //www.statista.com/statistics/1092819/global-influencer-market-size/, influencer relationship management, etc packages procuring! Analytics services, allowing companies to leverage more cost-effective advertising practices from trend analyses to market estimates &.. Be able to mark statistics as favorites promotion of apparel and fashion goods via online social.... Adoption of influencer marketing has quickly gone from being a trendy term to being integrated into conventional branding methods budget... 2021 ( in billion U.S. dollars ) [ Graph ] to become a $ 1 billion industry content which! 1 billion industry detailed source references and background information and details about the release of this as! `` influencer marketing platform market size was valued at 137 million U.S. dollars importantly, report. Campaign management, analysis and growth by Forecast to 2027 has been one of the market for fashion brands find. In September 2019, YouTube launched the ‘ /Fashion, ’ a unique for...
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